Cross-Platform Paid Media Command Center

721M Impressions Unified Across 7 Paid Channels

Problem

The client was running paid acquisition across Google Ads, Meta, Snapchat, TikTok, Apple Search, influencers, and supplier campaigns. Data lived in silos, KPIs were platform-specific, and executives lacked a single source of truth to compare performance, track installs, KYC, cash-in, remittance, and cost efficiency across channels.

Solution

We designed a centralized paid media intelligence dashboard consolidating all acquisition platforms into one unified model. The solution included platform-level deep dives, campaign drilldowns, KPI switching, cost-per-metric tracking (CPC, CPI, KYC, MKP, P2P), influencer and supplier performance views, and dynamic filtering by objective, campaign, and app.

Impact

Leadership gained instant visibility into 721M+ impressions, 9M clicks, 448K installs, and full-funnel acquisition performance across platforms. Marketing efficiency improved through cross-channel comparison, budget reallocation insights, and clear identification of highest-ROI campaigns.

0 years