Cross-Platform Paid Media Command Center

721M Impressions Unified Across 7 Paid Channels

URL has been copied successfully!

Problem

The client was running paid acquisition across Google Ads, Meta, Snapchat, TikTok, Apple Search, influencers, and supplier campaigns. Data lived in silos, KPIs were platform-specific, and executives lacked a single source of truth to compare performance, track installs, KYC, cash-in, remittance, and cost efficiency across channels.

Solution

We designed a centralized paid media intelligence dashboard consolidating all acquisition platforms into one unified model. The solution included platform-level deep dives, campaign drilldowns, KPI switching, cost-per-metric tracking (CPC, CPI, KYC, MKP, P2P), influencer and supplier performance views, and dynamic filtering by objective, campaign, and app.

Impact

Leadership gained instant visibility into 721M+ impressions, 9M clicks, 448K installs, and full-funnel acquisition performance across platforms. Marketing efficiency improved through cross-channel comparison, budget reallocation insights, and clear identification of highest-ROI campaigns.

0 years